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About Backyard Marketing

Backyard Marketing assists destination marketing organizations, hotels, convention centers, and tourism organizations in generating convention leads and bookings by putting them in touch with influential individuals who live or work in their particular city and state. Backyard Marketing has helped over 150 clients with customized research focused on each client’s unique marketing goals.

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NEW! Backyard Marketing Search Engine

The most up-to-date search engine for association board members on the web

For 17+ years Backyard Marketing has been researching and sending its clients lists of local people who serve on association boards. This same research is now available online to subscribers through a powerful new search engine developed exclusively for association board members.

With just a few clicks, subscribers can identify people from their city and area who currently serve on association boards. They can also narrow these search results by type of association (state, regional, national, or international), market segment (medical, education, business, etc.), and association headquarter city.

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Request a free 15-minute demo

“This tool is fundamental to our success.”

“Thank you so much for taking Backyard Marketing to a new level! This new web based tool has given our team the opportunity to streamline identifying local members involved at the board level in thousands of organizations. Our greatest ROI is working through a local to help secure conventions or events. In today’s DMO world, it takes so many tools to stay relevant and drive visitors. This tool is fundamental to our success. Thanks for making it a reality for us!

Vicki Comegys, Vice President of Conventions, Sports & Services
Catch Des Moines

Research Solutions

Our goal is to forge lasting relationships through unsurpassed customer service. For our customers this means providing accurate and timely information that addresses their specific marketing goals.

A Few Recent Clients