About Backyard Marketing

Backyard Marketing assists convention and visitor bureaus, hotels, convention centers, and tourism organizations in generating convention leads and bookings by putting them in touch with influential individuals who live or work in their particular city and state. Backyard Marketing has helped over 150 clients with customized research focused on each client’s unique marketing goals.

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Research Solutions

Our goal is to forge lasting relationships through unsurpassed customer service. For our customers this means providing accurate and timely information that addresses their specific marketing goals.

Association Board Members

Full contact information on current board and committee members from your city or area available on a monthly, quarterly, semi-annual, or annual basis.


Local Contacts by Market Segment

Full contact information on local contacts from any market segment of your choice. Includes current and past board and committee members, chapter officers, and other members.


Association Profiles

In-depth profiles of your top accounts from a local/state perspective. Can include multiple local contacts, related association contacts, meeting information, and much more.


Convention Leads Only

Backyard Marketing can qualify board/committee contacts from your area and send you leads for those who believe there is meeting potential for your city.


Retainer Research Program

Combine all of Backyard marketing’s research services into an annual retainer program customized to meet your specific needs and goals.


Consulting Services

How to identify, market to, work with, and honor local people in your city/area who are members of state, regional, national, and international associations.


“Backyard Marketing is the solution”

“Many people in convention and sales whether for CVB’s or hotels know that it is very important to gain the support of a local member of a national organization when selling their destination. The problem is identifying those local members who are in leadership positions within the national organization. Mike Still and his company, Backyard Marketing, is the solution. We have benefited greatly from being able to reach hundreds of local Houston area citizens who serve on the boards of directors of national associations and we have successfully enlisted their assistance to bring business to our city.”

Wayne Chappell, Former Vice President, Convention Sales
Greater Houston CVB

A Few Recent Clients