About Backyard Marketing

Backyard Marketing assists destination marketing organizations, hotels, convention centers, and tourism organizations in generating convention leads and bookings by putting them in touch with influential individuals who live or work in their particular city and state. Backyard Marketing has helped over 150 clients with customized research focused on each client’s unique marketing goals.

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NEW! Backyard Marketing Search Engine

The most up-to-date search engine for association board members on the web

For 17+ years Backyard Marketing has been researching and sending its clients lists of local people who serve on association boards. This same research is now available online to subscribers through a powerful new search engine developed exclusively for association board members.

With just a few clicks, subscribers can identify people from their city and area who currently serve on association boards. They can also narrow these search results by type of association (state, regional, national, or international), market segment (medical, education, business, etc.), and association headquarter city.

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Research Solutions

Our goal is to forge lasting relationships through unsurpassed customer service. For our customers this means providing accurate and timely information that addresses their specific marketing goals.

“Backyard Marketing is the solution”

“Many people in convention and sales whether for CVB’s or hotels know that it is very important to gain the support of a local member of a national organization when selling their destination. The problem is identifying those local members who are in leadership positions within the national organization. Mike Still and his company, Backyard Marketing, is the solution. We have benefited greatly from being able to reach hundreds of local Houston area citizens who serve on the boards of directors of national associations and we have successfully enlisted their assistance to bring business to our city.”

Wayne Chappell, Former Vice President, Convention Sales
Greater Houston CVB

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