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So far Michael Still has created 4 blog entries.

Why Associations Might be Pre-disposed to Choose Your City Over Another

This post is part IV in a series of posts on “best practices” to follow when contacting local board members.   In the last post, What Motivates Local People to Bring Conventions to Their Hometown?, we outlined some reasons why a local person might be motivated to invite an association to which he or she belongs to hold a convention in their hometown.  A related question is what motivates the association to meet in your city?  We focus a lot of attention on selling facilities (hotels, meeting space, convention center, etc.) and rightly so, but are there [...]

By | April 21st, 2016|Categories: Best Practices, Local Board Members|0 Comments

What Motivates Local People to Bring Conventions to Their Hometown?

This post is part III in a series of posts on “best practices” to follow when contacting local board members.   In my last post I explored How To Maximize the Potential of Your First Phone Call to a local association contact.   Before moving on to other best practices, I want to outline some reasons why local people are often motivated to have their respective association meetings in their hometown (even though hosting these meetings usually means lots of work for them).  Another way to look at it is “Why would a local person be pre-disposed [...]

By | April 12th, 2016|Categories: Best Practices, Local Board Members|0 Comments

How to Maximize the Potential of Your First Phone Call

This post is part II in a series of posts on “best practices” to follow when contacting local board members. In my last post, 11 Ways Local Board Members Can Help You Book Business, I discussed the best practice of prioritizing local people who currently serve on state, regional, national, and international association boards and committees. In this post, I would like to discuss a related best practice: how to maximize the potential of the all-important first phone call to this influential local person. Local people who serve on state, regional, national or international association boards are busy people. They often [...]

By | March 26th, 2016|Categories: Best Practices, Local Board Members|0 Comments

11 Ways Local Board Members Can Help You Book Business

Welcome to the Backyard Marketing Blog! Clients of Backyard Marketing often ask if we have a list of “best practices” to follow when contacting local people who sit on state, regional, national and international association boards.  The answer is yes, and for the next few months I would like to explore some of these with you. My first suggestion is start with local people who currently serve on a board.  Current board members can help you book business right now because of the leadership position and the influence they have.  We often hear from local people that they are attending [...]

By | March 21st, 2016|Categories: Best Practices, Local Board Members|0 Comments