Welcome to the Backyard Marketing Blog
Today’s economy has transitioned from consumer-oriented (emphasis on one-way communication of product and price) to relationship-oriented (emphasis on two-way communication between people you trust). Backyard Marketing has been helping destination marketing organizations make this transition for the past 16 years by providing full contact information on local individuals, many of whom currently hold board/committee positions with state, regional, national, and international associations and corporations. Backyard Marketing clients simply connect with these local insiders, build authentic relationships with them, and include them in the branding and marketing of their destination to the organizations the locals belong to.
Local people are usually eager to help their local economy and share their knowledge and contacts with local destination marketing representatives. They already trust you as a fellow local citizen, and any communication on your part only increases this trust. This blog is intended to discuss the philosophy of this marketing approach more in-depth, dialogue about best practices, and answer other questions you may have such as how to incorporate this philosophy into short and long-term marketing plans, etc.