City Profiles Pay Big Dividends

This post is part V in a series of posts on “best practices” to follow when contacting local board members.   Another “best practice” when implementing the philosophy of Backyard Marketing into your sales strategy is to do a thorough analysis of the culture of your city, county, and region.  Researching the culture of your city allows your sales staff to prioritize their limited resources (time, budget, etc.) and target specific market segments and accounts based on the demographics of your area. Listed below are a few of the key elements of a “City Profile”, and [...]