Reno, Nevada lead generation
Lead generation for Reno's fastest-growing service businesses.
Doing great landscaping, HVAC, or roofing work in Reno doesn't matter if homeowners can't find you before they find someone else. Backyard Marketing builds and runs done-for-you lead generation for service businesses in Reno, Sparks, Spanish Springs, Carson City, and Fernley: Google Ads, local SEO, a website designed to convert, and automated follow-up. You get exclusive, ready-to-book leads instead of waiting on referrals in one of the fastest-growing metros in the country. We've driven 10,000+ leads for 130+ service businesses nationwide at an average 4× return on ad spend, with month-to-month agreements and full ownership of every account and lead.
- Weekly reporting
- Month-to-month
- 10,000+ leads driven
- Full service
Why companies choose us
We do things DIFFERENTLY IN BOISE.
I started Backyard Marketing because I kept watching good operators get talked into long contracts, vague dashboards, and agencies that kept the keys to their ad accounts. That never sat right with me. So we built the opposite: month-to-month, nothing hidden, and everything we build stays yours.
Every account we open (ads, website, CRM, every lead record) belongs to you. If we ever part ways, you take all of it with you. In this industry that's rare, and honestly it's the main reason companies end up choosing us over the other options they were considering.
We also don't pretend to be something we're not. You get real numbers every week: cost per lead, calls, booked estimates, not impressions. And the people filming your content are the same people running your ads. One small team, fully accountable.
You own your ad accounts, your website, and every lead. Even if you leave.
Month-to-month only. We earn the next 30 days every 30 days.
Weekly reports built from your actual leads, not clicks and impressions.
The people filming your content are the same ones running your ads.
Results that speak
Numbers don't lie.
Real outcomes from real green industry companies we partner with every day.
Local context
Why Reno Nevada lead generation usually stalls
You already know your trade. What's changed in Reno is how homeowners find someone to hire for it. The Reno–Sparks metro keeps adding new rooftops year after year, plus a steady stream of California transplants and Tahoe-adjacent transplants who arrive with no local referrals and no idea who to call, so they search online instead.
Northern Nevada's climate writes its own demand schedule: hot, dry, high-desert summers push irrigation, lawn conversion, and pest control; Sierra winters dump real snow on the valley and keep roofing, heating, and tree crews busy; and wildfire season keeps defensible-space clearing on every homeowner's mind. That demand goes to whoever shows up first in the search, not necessarily whoever does the best work.
We build the system that wins that search: campaigns aimed at homeowners who are already looking, local rankings across Reno, Sparks, Spanish Springs, and Carson City, and a site and follow-up process that turns a click into a booked estimate.
What we build and run
One team, every channel this market needs.
You already know the trade. This is how homeowners here actually find out you exist: content, websites, ads, local SEO, and follow-up, shot, built, run, and measured under one roof.
Landscaping & irrigation
Sprinkler install and repair, xeriscaping, and lawn care campaigns built around Reno's high-desert climate and water restrictions.
Tree service & defensible space
Removal, trimming, and wildfire-clearance visibility across the Truckee Meadows.
HVAC
Heating and cooling demand generation built for triple-digit summers and freezing Sierra winters.
Pest control
Seasonal campaigns timed to what high-desert homeowners actually search for: spiders, rodents, and wasps.
Roofing & remodeling
Lead flow for snow-load repairs and the renovation wave that follows Reno's rising home values.
Concrete & hardscape
Patios, driveways, and outdoor living campaigns for a market still building out its backyards.
Built around this market
What's driving demand in the Biggest Little City.
Sierra winters hit Reno's foothill neighborhoods with real snow, keeping roofing, heating, and tree crews busy every season.
Reno's high-desert lots mean hard water, dry summers, and constant irrigation and pest pressure for homeowners.
New subdivisions pushing into open desert keep patio, driveway, and outdoor-living projects in steady demand.
Process
How the system gets built.
A clear rollout so you always know what we're building and when it goes live.
We map your service area across the Truckee Meadows, your trade, ticket size, and capacity.
Full review of your site, ads, tracking, and local search visibility, with a lead target attached.
Site, landing pages, creative, call tracking, and CRM automations get built out.
Ads go live to the right neighborhoods, services, and budget.
We cut what wastes spend, scale what books jobs, and report on cost per lead.
Book a call
20 minutes.
Get your Reno, Nevada lead generation plan.
Tell us where your business is stuck and we'll show you exactly how we'd fill your calendar. No pressure, no obligation.
- Free strategy session
- Custom growth plan for your trade
- No long-term contracts
Do you work with service businesses in Reno, Nevada?
Yes. We build and run the same Google Ads, local SEO, website, and follow-up system for Reno-area service businesses that we run nationwide, tailored to the trades and search behavior specific to Reno, Sparks, Spanish Springs, Carson City, and Fernley.
Why does Reno need a different approach than other markets?
Reno has grown faster than almost any metro in the country over the last decade, and a large share of its homeowners are new to the area with no local referrals to lean on. That strongly favors businesses who show up in search and maps over ones relying only on word of mouth.
Which trades see the strongest results in Reno?
Landscaping and irrigation, tree service and defensible-space clearing, HVAC, pest control, roofing, remodeling, and concrete/hardscape all see steady search demand, driven by the valley's growth and its hot-summer, cold-winter climate.
How much does it cost to run ads in the Reno market?
Management packages start at $1,500 per month, with ad spend paid separately to the platforms. Tiered plans run $1,500, $2,750, or $4,250 per month depending on how much of your marketing we handle.
How fast can we launch?
Paid campaigns typically start producing leads within the first week of launch. Local SEO and organic rankings build over three to six months and lower your blended cost per lead over time.
Do I own the leads and accounts?
Yes. Website, ad accounts, CRM, and every lead record are yours, on a month-to-month agreement with no long-term contract.