Contractor lead generation
Backyard Marketing is a contractor lead generation company that builds and runs the full system (Google Ads, local SEO, a website designed to convert, and automated follow-up) so contractors get exclusive, ready-to-book leads instead of shared directory calls. We have driven 10,000+ leads for 130+ service businesses at an average 4× return on ad spend, with month-to-month agreements and full ownership of every account and lead.
Revenue in 7 months for a landscaping company in Eldridge, IA, with 950+ leads generated.
Inquiry growth for a remodeling contractor in Bettendorf, IA, plus #1 local rankings.
Cost per lead for a lawn care company in Rock Island, IL across 339+ inquiries.
The problem
Most contractors do not have a marketing problem. They have a lead flow problem. Referrals come in waves, shared-lead marketplaces resell the same homeowner to four competitors, and the phone goes quiet the week you need it most.
We fix that with an owned lead engine: high-intent search campaigns, map-pack and organic rankings, a site built to turn clicks into calls, and follow-up automation that answers every lead while your crews are on a job.
Everything is built in your accounts. If we ever part ways, the website, ad accounts, CRM, and lead history stay yours.
The system
High-intent search and Local Services campaigns aimed at homeowners who are ready to book, not browsing.
Google Business Profile, service-area pages, and reviews so you rank where the estimate requests happen.
A fast, proof-heavy site that gets a visitor to a call or a form in two taps.
Photo and video of your actual crews and jobs, the fastest way to justify a premium price.
Instant text and email replies, reminders, and CRM pipelines so no estimate request goes cold.
Every lead comes to you and nobody else. We never resell or share a contact.
Process
We map your service area, trades, ticket size, and the jobs you actually want more of.
Full review of your site, ads, tracking, and search visibility, with a lead target attached.
Site, landing pages, creative, call tracking, and CRM automations get built out.
Ads go live to the right radius, the right services, and the right budget.
We cut what wastes spend, scale what books jobs, and report on cost per lead.
Book a call
Twenty minutes, a free strategy session, and a custom growth plan for your trade. No long-term contracts.
FAQ
Contractor lead generation is the system that puts your business in front of homeowners searching for your service and turns that attention into booked estimates. Done properly it combines paid search, local SEO, a converting website, and fast follow-up, not one-off lead purchases.
Management packages start at $1,750 per month, with ad spend paid separately to the platforms. Tiered plans run $1,750, $2,500, or $4,250 per month depending on how much of your marketing we handle.
Yes. Every lead is generated in your own ad and search accounts and goes only to you. We never resell a contact or share it with a competitor in your market.
Paid campaigns typically produce leads within the first week of launch. Local SEO and organic rankings compound over three to six months and lower your blended cost per lead over time.
It depends on ticket size and trade. Our clients commonly land between $10 and $75 per lead: $10.15 for auto detailing, $55 for lawn care, higher for remodeling where one job is worth tens of thousands.
Yes. Website, ad accounts, CRM, and every lead record are yours. Agreements are month to month with no long-term contract.