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Marketing, minus the fluff.
Practical guidance for contractors and service businesses — how to get more leads, what actually moves rankings, and where marketing budgets quietly go to die. Written by the team that runs this stuff every day.
Google Ads · October 6, 2026How Google Ads actually works for contractorsWhy most contractor ad accounts burn money, and the three settings that decide whether your Google Ads bring real job leads or clicks.Websites · 5 min readYour website has one job: book the estimateA contractor website is not a brochure. What to remove, what to highlight, and why the estimate form is the most valuable square inch you own.Local SEO · 7 min readLocal SEO for home service businesses, without the jargonWhat actually moves you up the map pack: your Google Business Profile, real reviews, and service pages that name the towns you work in.Lead Follow-Up · 4 min readSpeed to lead: follow-up wins more jobs than marketing doesThe fastest way to lose a lead isn't a bad ad — it's a two-day-old voicemail. How to set up follow-up that actually reaches homeowners.
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