Roofing marketing
Backyard Marketing builds and runs roofing marketing for repair, replacement, and storm-response companies: Google Ads and Local Services Ads for homeowners searching right now, local SEO and map-pack rankings across your service area, a website built to convert, and automated follow-up that answers every lead before a competitor does. We have driven 10,000+ leads for 130+ service businesses at an average 4× return on ad spend, with month-to-month agreements and full ownership of every account and lead.
Leads generated for service businesses across the US.
Average return on ad spend for clients we manage.
Typical cost-per-lead range our service business clients land in.
The problem
Roofing demand comes in waves. Storm season floods the phones, insurance questions pile up, and then the calendar thins out until the next weather event. The companies that win are ready before the storm hits.
We build that readiness: high-intent search campaigns for repair, replacement, and inspection searches, Local Services Ads with the Google Guaranteed badge, and local SEO that keeps you in the map pack across every town you serve.
Every lead is exclusive and tracked. You see call recordings, form fills, and cost per booked inspection, so you always know what your marketing is producing.
The system
Repair, replacement, and inspection campaigns aimed at homeowners searching right now, not browsing.
Google Guaranteed placement at the top of the results, pay per lead instead of per click.
Budget and creative ready to scale fast when hail and wind create sudden demand.
Google Business Profile, reviews, and service-area pages so you rank in every town you cover.
Fast pages built around inspection requests, with insurance guidance, financing, and trust signals front and center.
Instant text and email responses, inspection reminders, and CRM pipelines so no estimate goes cold.
Process
We map your service area, capacity, ticket sizes, and the jobs you want more of.
Full review of your site, ads, reviews, and search visibility, with a lead target attached.
Landing pages, creative, call tracking, and CRM automations get built out.
Ads go live to the right radius, services, and budget before peak season hits.
We cut wasted spend, scale what books jobs, and report on cost per lead.
Book a call
Twenty minutes, a free strategy session, and a custom growth plan for your trade. No long-term contracts.
FAQ
Roofing marketing is the system that puts your company in front of homeowners searching for repair, replacement, and inspection, then turns that attention into booked estimates. Done properly it combines paid search, Local Services Ads, local SEO, a converting website, and fast follow-up.
Management packages start at $1,750 per month, with ad spend paid separately to the platforms. Tiered plans run $1,750, $2,500, or $4,250 per month depending on how much of your marketing we handle.
Paid search and Local Services Ads typically produce leads within the first week of launch, which matters when storm demand spikes. Local SEO compounds over three to six months and lowers your blended cost per lead.
Yes. We prepare surge-ready campaigns before storm season so budgets, ads, and follow-up can scale the week demand spikes instead of scrambling after it.
Yes. Every lead is generated in your own ad and search accounts and goes only to you. We never resell or share a contact with a competitor in your market.
Yes. Website, ad accounts, CRM, and every lead record are yours, on a month-to-month agreement with no long-term contract.