Electrical marketing
Backyard Marketing builds and runs electrical marketing for residential and light commercial electricians: Google Ads and Local Services Ads for urgent and planned searches, local SEO and map-pack rankings across your service area, a website built to convert, and automated follow-up that answers every lead before a competitor does. We have driven 10,000+ leads for 130+ service businesses at an average 4× return on ad spend, with month-to-month agreements and full ownership of every account and lead.
Leads generated for service businesses across the US.
Average return on ad spend for clients we manage.
Typical cost-per-lead range our service business clients land in.
The problem
Electrical work splits into two very different phones: urgent repair calls that need a same-day answer, and planned projects like panel upgrades, EV chargers, and generators that need a trusted estimate. Marketing has to win both.
We build that system: high-intent search campaigns split by urgency and project type, Local Services Ads with the Google Guaranteed badge, and local SEO that keeps you in the map pack across every town you serve.
Every lead is exclusive and tracked. You see call recordings, form fills, and cost per booked job, so you always know what your marketing is producing.
The system
Emergency repair and planned project campaigns covering panels, EV chargers, and generators.
Google Guaranteed placement at the top of the results, pay per lead instead of per click.
Google Business Profile, reviews, and service-area pages so you rank in every town you cover.
Fast pages built around calls and estimates, with licensing, financing, and trust signals front and center.
Messaging that balances same-day repairs with higher-ticket upgrades and installs.
Instant text and email responses, dispatch reminders, and CRM pipelines so no service call goes cold.
Process
We map your service area, capacity, ticket sizes, and the jobs you want more of.
Full review of your site, ads, reviews, and search visibility, with a lead target attached.
Landing pages, creative, call tracking, and CRM automations get built out.
Ads go live to the right radius, services, and budget before peak season hits.
We cut wasted spend, scale what books jobs, and report on cost per lead.
Book a call
Twenty minutes, a free strategy session, and a custom growth plan for your trade. No long-term contracts.
FAQ
Electrical contractor marketing is the system that puts your company in front of homeowners searching for repairs, panel upgrades, EV chargers, and generator installs, then turns that attention into booked jobs. Done properly it combines paid search, Local Services Ads, local SEO, a converting website, and fast follow-up.
Management packages start at $1,750 per month, with ad spend paid separately to the platforms. Tiered plans run $1,750, $2,500, or $4,250 per month depending on how much of your marketing we handle.
Paid search and Local Services Ads typically produce leads within the first week of launch, which matters for urgent repair searches. Local SEO compounds over three to six months and lowers your blended cost per lead.
Yes. We run separate campaigns for high-ticket work like panel upgrades, EV chargers, and standby generators so they are not crowded out by emergency repair calls.
Yes. Every lead is generated in your own ad and search accounts and goes only to you. We never resell or share a contact with a competitor in your market.
Yes. Website, ad accounts, CRM, and every lead record are yours, on a month-to-month agreement with no long-term contract.