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Aerial view of mature trees shading homes in a residential neighborhood

Tree service marketing

Tree service marketing that books removals and trims.

Backyard Marketing builds and runs tree service marketing for removal, trimming, and storm-response companies: Google Ads and Local Services Ads for homeowners searching right now, local SEO and map-pack rankings across your service area, a website built to convert, and automated follow-up that answers every lead before a competitor does. We have driven 10,000+ leads for 130+ service businesses at an average 4× return on ad spend, with month-to-month agreements and full ownership of every account and lead.

10,000+

Leads generated for service businesses across the US.

4×

Average return on ad spend for clients we manage.

$10-$75

Typical cost-per-lead range our service business clients land in.

The problem

Why tree service marketing usually stalls

Tree work is urgent and seasonal at the same time. Storm damage needs a crew now, while trimming and preventive work is planned weeks ahead. Marketing has to capture both without letting one drown out the other.

We build that system: high-intent search campaigns for removal, trimming, and storm response, Local Services Ads with the Google Guaranteed badge, and local SEO that keeps you in the map pack across every town you serve.

Every lead is exclusive and tracked. You see call recordings, form fills, and cost per booked estimate, so you always know what your marketing is producing.

The system

What we build and run

Google Ads for tree services

Removal, trimming, stump grinding, and storm response campaigns aimed at homeowners searching right now.

Local Services Ads

Google Guaranteed placement at the top of the results, pay per lead instead of per click.

Storm surge campaigns

Budget and creative ready to scale fast when wind and ice create sudden demand.

Local SEO and the map pack

Google Business Profile, reviews, and service-area pages so you rank in every town you cover.

Websites that convert

Fast pages built around estimate requests, with insurance, credentials, and trust signals front and center.

Follow-up automation

Instant text and email responses, estimate reminders, and CRM pipelines so no inquiry goes cold.

Process

How the system gets built

  1. 01Strategy call

    We map your service area, capacity, ticket sizes, and the jobs you want more of.

  2. 02Audit and plan

    Full review of your site, ads, reviews, and search visibility, with a lead target attached.

  3. 03Build

    Landing pages, creative, call tracking, and CRM automations get built out.

  4. 04Launch campaigns

    Ads go live to the right radius, services, and budget before peak season hits.

  5. 05Optimize weekly

    We cut wasted spend, scale what books jobs, and report on cost per lead.

Book a call

Tell us about your business

Twenty minutes, a free strategy session, and a custom growth plan for your trade. No long-term contracts.

Choose your package *

FAQ

tree service marketing FAQ

What is tree service marketing?

Tree service marketing is the system that puts your company in front of homeowners searching for removals, trimming, and storm response, then turns that attention into booked estimates. Done properly it combines paid search, Local Services Ads, local SEO, a converting website, and fast follow-up.

How much does this cost?

Management packages start at $1,750 per month, with ad spend paid separately to the platforms. Tiered plans run $1,750, $2,500, or $4,250 per month depending on how much of your marketing we handle.

How fast can tree service ads produce leads?

Paid search and Local Services Ads typically produce leads within the first week of launch, which matters when storm demand spikes. Local SEO compounds over three to six months and lowers your blended cost per lead.

Can you handle storm surges?

Yes. We prepare surge-ready campaigns before storm season so budgets, ads, and follow-up can scale the week demand spikes instead of scrambling after it.

Are the leads exclusive?

Yes. Every lead is generated in your own ad and search accounts and goes only to you. We never resell or share a contact with a competitor in your market.

Do I own the leads and accounts?

Yes. Website, ad accounts, CRM, and every lead record are yours, on a month-to-month agreement with no long-term contract.