Pest control marketing
Backyard Marketing builds and runs pest control marketing for exterminators and wildlife companies: Google Ads and Local Services Ads for urgent searches, local SEO and map-pack rankings across your service area, a website built to convert, and automated follow-up that answers every lead before a competitor does. We have driven 10,000+ leads for 130+ service businesses at an average 4× return on ad spend, with month-to-month agreements and full ownership of every account and lead.
Leads generated for service businesses across the US.
Average return on ad spend for clients we manage.
Typical cost-per-lead range our service business clients land in.
Pest control demand is seasonal and urgent. When ants, wasps, or rodents show up, homeowners call whoever answers first, and the companies that win recurring revenue are the ones that turn one-time treatments into quarterly plans.
We build that system: high-intent search campaigns for the pests and seasons that drive your calendar, Local Services Ads with the Google Guaranteed badge, and local SEO that keeps you in the map pack across every town you serve.
Every lead is exclusive and tracked. You see call recordings, form fills, and cost per booked job, so you always know what your marketing is producing.
Campaigns aimed at homeowners searching for extermination, removal, and prevention right now.
Google Guaranteed placement at the top of the results, pay per lead instead of per click.
Google Business Profile, reviews, and service-area pages so you rank in every town you cover.
Fast, proof-heavy pages built around calls and quote requests, with trust signals front and center.
Offers that turn one-time treatments into quarterly and annual service agreements.
Instant text and email responses, reminders, and CRM pipelines so no inquiry goes cold.
We map your service area, pest mix, seasonality, and the jobs you want more of.
Full review of your site, ads, reviews, and search visibility, with a lead target attached.
Landing pages, creative, call tracking, and CRM automations get built out.
Ads go live to the right radius, services, and budget before peak season hits.
We cut wasted spend, scale what books jobs, and report on cost per lead.
Pest control marketing is the system that puts your company in front of homeowners searching for extermination and prevention, then turns that attention into booked jobs and recurring plans. Done properly it combines paid search, Local Services Ads, local SEO, a converting website, and fast follow-up.
Management packages start at $1,500 per month, with ad spend paid separately to the platforms. Tiered plans run $1,500, $2,750, or $4,250 per month depending on how much of your marketing we handle.
Paid search and Local Services Ads typically produce leads within the first week of launch. Local SEO compounds over three to six months and lowers your blended cost per lead.
Yes. Every lead is generated in your own ad and search accounts and goes only to you. We never resell or share a contact with a competitor in your market.
Yes. We run campaigns and follow-up sequences designed to convert one-time treatments into quarterly and annual service agreements, which is where pest control margins live.
Yes. Website, ad accounts, CRM, and every lead record are yours, on a month-to-month agreement with no long-term contract.
Twenty minutes, a free strategy session, and a custom growth plan for your trade. No long-term contracts.
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