Concrete and patio marketing
Backyard Marketing builds and runs concrete and patio marketing for flatwork, stamped concrete, and outdoor living contractors: Google Ads and Local Services Ads for homeowners searching right now, local SEO and map-pack rankings across your service area, a website built to convert, and automated follow-up that answers every lead before a competitor does. We have driven 10,000+ leads for 130+ service businesses at an average 4× return on ad spend, with month-to-month agreements and full ownership of every account and lead.
Leads generated for service businesses across the US.
Average return on ad spend for clients we manage.
Typical cost-per-lead range our service business clients land in.
The problem
Concrete work is project based and seasonal. Patios, driveways, and slabs cluster into a short window, and the contractors who win the season are the ones homeowners found first in early spring.
We build that head start: high-intent search campaigns for patios, driveways, and stamped and flatwork searches, Local Services Ads with the Google Guaranteed badge, and local SEO that keeps you in the map pack across every town you serve.
Every lead is exclusive and tracked. You see call recordings, form fills, and cost per booked estimate, so you always know what your marketing is producing.
The system
Patios, driveways, stamped concrete, and flatwork campaigns aimed at homeowners searching right now.
Google Guaranteed placement at the top of the results, pay per lead instead of per click.
Google Business Profile, reviews, and service-area pages so you rank in every town you cover.
Before-and-after galleries and fast pages built around estimate requests.
Early-spring booking pushes and off-season fillers so the calendar stays even.
Instant text and email responses, estimate reminders, and CRM pipelines so no inquiry goes cold.
Process
We map your service area, capacity, ticket sizes, and the jobs you want more of.
Full review of your site, ads, reviews, and search visibility, with a lead target attached.
Landing pages, creative, call tracking, and CRM automations get built out.
Ads go live to the right radius, services, and budget before peak season hits.
We cut wasted spend, scale what books jobs, and report on cost per lead.
Book a call
Twenty minutes, a free strategy session, and a custom growth plan for your trade. No long-term contracts.
FAQ
Concrete patio marketing is the system that puts your company in front of homeowners searching for patios, driveways, and flatwork, then turns that attention into booked estimates. Done properly it combines paid search, Local Services Ads, local SEO, a converting website, and fast follow-up.
Management packages start at $1,750 per month, with ad spend paid separately to the platforms. Tiered plans run $1,750, $2,500, or $4,250 per month depending on how much of your marketing we handle.
Paid search and Local Services Ads typically produce leads within the first week of launch. Local SEO compounds over three to six months and lowers your blended cost per lead.
Yes. We run early-spring booking pushes so your schedule fills before the pour season starts, plus off-season offers that keep the calendar even.
Yes. Every lead is generated in your own ad and search accounts and goes only to you. We never resell or share a contact with a competitor in your market.
Yes. Website, ad accounts, CRM, and every lead record are yours, on a month-to-month agreement with no long-term contract.