Hardscaping marketing
Backyard Marketing builds and runs hardscaping marketing for paver, retaining wall, and outdoor living contractors: Google Ads and Local Services Ads for homeowners searching right now, local SEO and map-pack rankings across your service area, a website built to convert, and automated follow-up that answers every lead before a competitor does. We have driven 10,000+ leads for 130+ service businesses at an average 4× return on ad spend, with month-to-month agreements and full ownership of every account and lead.
Leads generated for service businesses across the US.
Average return on ad spend for clients we manage.
Typical cost-per-lead range our service business clients land in.
The problem
Hardscaping is a high-ticket trade. Retaining walls, paver patios, and outdoor living projects are won on trust and portfolio, and the leads that matter come from homeowners ready to invest, not price shoppers.
We build that pipeline: high-intent search campaigns for pavers, walls, and outdoor living, Local Services Ads with the Google Guaranteed badge, and local SEO that keeps you in the map pack across every town you serve.
Every lead is exclusive and tracked. You see call recordings, form fills, and cost per booked design consultation, so you always know what your marketing is producing.
The system
Paver patios, retaining walls, fire features, and outdoor living campaigns aimed at homeowners ready to invest.
Google Guaranteed placement at the top of the results, pay per lead instead of per click.
Google Business Profile, reviews, and service-area pages so you rank in every town you cover.
Portfolio-first pages with project galleries built around design consultations.
Photo and video of your actual builds, the fastest way to justify a premium price.
Instant text and email responses, consultation reminders, and CRM pipelines so no inquiry goes cold.
Process
We map your service area, capacity, ticket sizes, and the jobs you want more of.
Full review of your site, ads, reviews, and search visibility, with a lead target attached.
Landing pages, creative, call tracking, and CRM automations get built out.
Ads go live to the right radius, services, and budget before peak season hits.
We cut wasted spend, scale what books jobs, and report on cost per lead.
Book a call
Twenty minutes, a free strategy session, and a custom growth plan for your trade. No long-term contracts.
FAQ
Hardscaping marketing is the system that puts your company in front of homeowners searching for paver patios, retaining walls, and outdoor living, then turns that attention into booked design consultations. Done properly it combines paid search, Local Services Ads, local SEO, a converting website, and fast follow-up.
Management packages start at $1,750 per month, with ad spend paid separately to the platforms. Tiered plans run $1,750, $2,500, or $4,250 per month depending on how much of your marketing we handle.
Paid search and Local Services Ads typically produce leads within the first week of launch. Local SEO compounds over three to six months and lowers your blended cost per lead.
Yes. We aim campaigns at homeowners searching for full outdoor living and custom builds, and pair them with portfolio content that justifies premium pricing.
Yes. Every lead is generated in your own ad and search accounts and goes only to you. We never resell or share a contact with a competitor in your market.
Yes. Website, ad accounts, CRM, and every lead record are yours, on a month-to-month agreement with no long-term contract.