Landscaping marketing
Backyard Marketing builds and runs landscaping marketing for design, install, and maintenance companies: Google Ads and Local Services Ads for homeowners searching right now, local SEO and map-pack rankings across your service area, a website built to convert, and automated follow-up that answers every lead before a competitor does. We have driven 10,000+ leads for 130+ service businesses at an average 4× return on ad spend, with month-to-month agreements and full ownership of every account and lead.
Leads generated for service businesses across the US.
Average return on ad spend for clients we manage.
Typical cost-per-lead range our service business clients land in.
The problem
Landscaping is one of the few trades where the same crew can do a $300 cleanup and a $30,000 outdoor living build in the same week. Marketing decides which mix of work fills the calendar.
We aim campaigns at the projects you actually want: design and install, patios and outdoor living, lighting, and maintenance accounts, backed by a portfolio website that justifies premium pricing.
Every lead is exclusive and tracked. You see call recordings, form fills, and cost per booked estimate, so you always know what your marketing is producing.
The system
Campaigns for design, install, patios, lighting, and maintenance searches in your service radius.
Google Guaranteed placement at the top of the results, pay per lead instead of per click.
Google Business Profile, reviews, and service-area pages so you rank in every town you cover.
Portfolio-first pages built around estimate requests, with real project photos justifying premium pricing.
Spring design pushes, summer maintenance, and fall cleanup offers timed to demand.
Instant text and email responses, estimate reminders, and CRM pipelines so no inquiry goes cold.
Process
We map your service area, capacity, ticket sizes, and the jobs you want more of.
Full review of your site, ads, reviews, and search visibility, with a lead target attached.
Landing pages, creative, call tracking, and CRM automations get built out.
Ads go live to the right radius, services, and budget before peak season hits.
We cut wasted spend, scale what books jobs, and report on cost per lead.
Book a call
Twenty minutes, a free strategy session, and a custom growth plan for your trade. No long-term contracts.
FAQ
Landscaping marketing is the system that puts your company in front of homeowners searching for design, installation, and maintenance, then turns that attention into booked estimates. Done properly it combines paid search, Local Services Ads, local SEO, a converting website, and fast follow-up.
Management packages start at $1,750 per month, with ad spend paid separately to the platforms. Tiered plans run $1,750, $2,500, or $4,250 per month depending on how much of your marketing we handle.
Paid search and Local Services Ads typically produce leads within the first week of launch. Local SEO compounds over three to six months and lowers your blended cost per lead.
Yes. We aim campaigns at high-intent searches for design, patios, outdoor living, and full installs, and pair them with a portfolio website built to justify premium pricing.
Yes. Every lead is generated in your own ad and search accounts and goes only to you. We never resell or share a contact with a competitor in your market.
Yes. Website, ad accounts, CRM, and every lead record are yours, on a month-to-month agreement with no long-term contract.