Irrigation marketing
Backyard Marketing builds and runs irrigation marketing for sprinkler installation, repair, and service companies: Google Ads and Local Services Ads timed to the season, local SEO and map-pack rankings across your service area, a website built to convert, and automated follow-up that answers every lead before a competitor does. We have driven 10,000+ leads for 130+ service businesses at an average 4× return on ad spend, with month-to-month agreements and full ownership of every account and lead.
Leads generated for service businesses across the US.
Average return on ad spend for clients we manage.
Typical cost-per-lead range our service business clients land in.
The problem
Irrigation work runs on a hard seasonal clock. Startups and repairs stack up in spring, installs fill the summer, and blowouts compress into a few weeks in fall. Missing one window costs the whole season.
We build campaigns around that clock: startup and repair pushes timed to your market, install campaigns all summer, blowout campaigns before the first freeze, and local SEO that keeps you in the map pack year-round.
Every lead is exclusive and tracked. You see call recordings, form fills, and cost per booked appointment, so you always know what your marketing is producing.
The system
Startup, repair, install, and blowout campaigns launched ahead of each seasonal window, not after it.
Google Guaranteed placement at the top of the results, pay per lead instead of per click.
Google Business Profile, reviews, and service-area pages so you rank in every town you cover.
Fast pages built around appointment requests, with repair and install services clearly separated.
Messaging that balances quick repair calls with higher-ticket system installs.
Instant text and email responses, appointment reminders, and CRM pipelines so no request goes cold.
Process
We map your service area, capacity, ticket sizes, and the jobs you want more of.
Full review of your site, ads, reviews, and search visibility, with a lead target attached.
Landing pages, creative, call tracking, and CRM automations get built out.
Ads go live to the right radius, services, and budget before peak season hits.
We cut wasted spend, scale what books jobs, and report on cost per lead.
Book a call
Twenty minutes, a free strategy session, and a custom growth plan for your trade. No long-term contracts.
FAQ
Irrigation marketing is the system that puts your company in front of homeowners searching for sprinkler startups, repairs, installs, and winterization, then turns that attention into booked appointments. Done properly it combines paid search, Local Services Ads, local SEO, a converting website, and fast follow-up.
Management packages start at $1,750 per month, with ad spend paid separately to the platforms. Tiered plans run $1,750, $2,500, or $4,250 per month depending on how much of your marketing we handle.
Paid search and Local Services Ads typically produce leads within the first week of launch, which matters when startup and repair season hits. Local SEO compounds over three to six months and lowers your blended cost per lead.
Yes. We time blowout and winterization campaigns to your market so fall stays busy, and we keep evergreen campaigns running so you stay visible year-round.
Yes. Every lead is generated in your own ad and search accounts and goes only to you. We never resell or share a contact with a competitor in your market.
Yes. Website, ad accounts, CRM, and every lead record are yours, on a month-to-month agreement with no long-term contract.