Lawn care marketing
Backyard Marketing builds and runs lawn care marketing for mowing, fertilization, and full-service lawn companies: Google Ads and Local Services Ads for homeowners searching right now, local SEO and map-pack rankings across your service area, a website built to convert, and automated follow-up that answers every lead before a competitor does. We have driven 10,000+ leads for 130+ service businesses at an average 4× return on ad spend, with month-to-month agreements and full ownership of every account and lead.
Leads generated for service businesses across the US.
Average return on ad spend for clients we manage.
Typical cost-per-lead range our service business clients land in.
The problem
Lawn care runs on a season that never stops moving. Spring fertilization, summer mowing routes, and fall cleanups all compete for the same crews. The companies that grow plan their marketing around that calendar instead of reacting to it.
We build that system: high-intent search campaigns for the services your routes need, Local Services Ads with the Google Guaranteed badge, and local SEO that keeps you in the map pack across every town you serve.
Every lead is exclusive and tracked. You see call recordings, form fills, and cost per booked route, so you always know what your marketing is producing.
The system
Campaigns for mowing, fertilization, aeration, over-seeding, and cleanup searches in your service radius, timed to the season.
Google Guaranteed placement at the top of the results, pay per lead instead of per click.
Google Business Profile, reviews, and service-area pages so you rank in every town you cover.
Fast, photo-heavy pages built around quote requests, with real transformations of real lawns doing the selling.
Offers that turn one-time cuts into weekly, biweekly, and full-season contracts.
Instant text and email responses, route reminders, and CRM pipelines so no quote request goes cold.
Process
We map your service area, capacity, ticket sizes, and the jobs you want more of.
Full review of your site, ads, reviews, and search visibility, with a lead target attached.
Landing pages, creative, call tracking, and CRM automations get built out.
Ads go live to the right radius, services, and budget before peak season hits.
We cut wasted spend, scale what books jobs, and report on cost per lead.
Book a call
Twenty minutes, a free strategy session, and a custom growth plan for your trade. No long-term contracts.
FAQ
Lawn care marketing is the system that puts your company in front of homeowners searching for mowing, fertilization, and cleanup services, then turns that attention into signed routes and recurring plans. Done properly it combines paid search, Local Services Ads, local SEO, a converting website, and fast follow-up.
Management packages start at $1,750 per month, with ad spend paid separately to the platforms. Tiered plans run $1,750, $2,500, or $4,250 per month depending on how much of your marketing we handle.
Paid search and Local Services Ads typically produce leads within the first week of launch, which matters when the season opens. Local SEO compounds over three to six months and lowers your blended cost per lead.
Yes. Every lead is generated in your own ad and search accounts and goes only to you. We never resell or share a contact with a competitor in your market.
Yes. We run campaigns and follow-up sequences designed to convert one-time quotes into weekly, biweekly, and seasonal service agreements, which is where lawn care margins live.
Yes. Website, ad accounts, CRM, and every lead record are yours, on a month-to-month agreement with no long-term contract.