What is service business lead generation?
It is the ongoing process of getting local customers to contact your service business — through paid ads, search visibility, content, and follow-up — and converting those contacts into booked jobs.
Service business lead generation
Service business lead generation, built and run for you.
Backyard Marketing runs done-for-you service business lead generation for home and outdoor service companies — lawn care, landscaping, HVAC, roofing, plumbing, electrical, cleaning, detailing, and more. We build the website, run the ads, own the local SEO, and automate follow-up so every inquiry gets answered. 130+ clients, 10,000+ leads driven, 4× average return on ad spend, 95% client retention, month to month.
10,000+
Leads generated for service businesses across the US.
4×
Average return on ad spend for clients we manage.
95%
Client retention — most partners stay because the calendar stays full.
Why service business lead generation usually stalls
Service businesses live or die on booked jobs this week, not impressions last month. So we build lead generation around one number: qualified inquiries at a cost that makes sense for your ticket size.
One team handles content, website, ads, social, and CRM. No handoffs between three vendors, no dashboards you have to interpret yourself.
You see every lead as it comes in, with call recordings and source attribution, so you always know which channel is paying for itself.
What we build and run
Paid ads that produce inquiries
Google, Meta, and Local Services campaigns matched to how your customers actually search and scroll.
Local SEO for service areas
Rank in the map pack and organic results across every town you serve.
Conversion-first website
Built in about 11 days, designed around calls and form fills, not awards.
Content and social
Photo, video, and consistent posting that keeps you top of mind between jobs.
CRM and lead nurturing
Automated text and email follow-up that books the job while you are on site.
Weekly reporting
Leads, cost per lead, and revenue — plain numbers, not vanity metrics.
How the system gets built
- 01
Strategy call
Twenty minutes on your services, service area, and capacity.
- 02
Audit and plan
We find where inquiries are leaking and what to fix first.
- 03
Build
Website, creative, tracking, and automations.
- 04
Launch
Campaigns go live and inquiries start landing in your CRM.
- 05
Scale
We optimize weekly and expand what is producing booked work.
service business lead generation FAQ
Which service businesses do you work with?
Home and outdoor service companies: lawn care, landscaping, tree service, hardscaping, concrete, roofing, remodeling, HVAC, plumbing, electrical, pest control, cleaning, pressure washing, and auto detailing.
Is it better than buying leads from Angi or Thumbtack?
Yes, in almost every case. Marketplace leads are resold to several competitors and get cheaper only by getting worse. Leads from your own ads and rankings are exclusive, cost less over time, and build an asset you keep.
How much should a service business spend on lead generation?
Most of our clients start between $2,000 and $5,000 per month all in, including ad spend, then scale once cost per booked job is proven.
How long until it works?
Ads produce leads in the first week. SEO and content compound over three to six months and steadily lower blended cost per lead.
Do you require a contract?
No. Everything is month to month, with transparent data and full ownership of your accounts.
Ready to fill the calendar?
Twenty minutes, a free strategy session, and a custom growth plan for your trade. No long-term contracts.
Book a call