Remodeling case study · Bettendorf, IA
185% Year-over-year inquiry growth
Homeowners can't hire a remodeler they never find. For this Bettendorf, Iowa contractor, we tied local search visibility to the service pages and project photos homeowners use to decide who to call. Inquiries grew 185% year over year to about 89 per month, with top 3 Google Maps rankings.
The challenge
When a homeowner searches for a remodeler, the contractor who shows up first gets the first shot at the job. This contractor did great work, but too many homeowners were finding competitors before they ever saw it. Losing on price is one thing. Losing because nobody knew you existed is worse. The fix wasn't just about rankings. Homeowners also needed a clear picture of the services offered and real photos of finished projects, so that when they found the business, they had every reason to pick up the phone. We set out to make this remodeler the obvious choice from the first search to the first conversation.
What we built
- Own the local map. We built out local SEO and the Google Business Profile so the contractor shows up where homeowners compare nearby remodelers. The business climbed into the top 3 Google Maps results, the map pack, where homeowners comparing nearby remodelers look first. Showing up there puts you in the conversation before a competitor ever gets the chance.
- Show the work. Service pages and real project photo content give homeowners what they actually want to see before inviting a contractor into their home: the kinds of projects you do and how they turn out. A good ranking gets the click. Clear services and real photos turn that click into a call.
- Pair organic with Google Search ads. Inquiries came about 55% from SEO and 45% from paid search, so both channels pulled their weight. Organic traffic jumped 312%, 47 keywords reached Google's top 10, and the business earned more than 2 million impressions a year. Paid search delivered inquiries right away while organic visibility kept compounding month after month, so the business never had to rely on a single source of new work.
- What happened, and what it means for you. Inquiries rose 185% year over year, averaging about 89 per month. The lesson for any home-service owner: being found and being chosen are the same job. Local search, service pages, real project content, and paid search should all point homeowners toward one decision, calling you. When they work together, the phone rings more and your team spends its time estimating the work you want.
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